Expert insights

Lights, camera, auction! 

Do you watch movies? Have you ever come across a distressed protagonist, up against the hammer of an auctioneer? No, Thor was not the auctioneer here. But let your imaginations fly. As part of a course on quantitative marketing research, we conducted an auction. The auction was mainly held to measure willingness to pay, or WTP. Now, let… Continue reading Lights, camera, auction!