Expert insights

Lights, camera, auction! 

Do you watch movies? Have you ever come across a distressed protagonist, up against the hammer of an auctioneer? No, Thor was not the auctioneer here. But let your imaginations fly. As part of a course on quantitative marketing research, we conducted an auction. The auction was mainly held to measure willingness to pay, or WTP. Now, let… Continue reading Lights, camera, auction! 

Expert insights

The Magic of Sound

This is the final post in our four-part series on video shooting (you can read our first three posts here, here, and here). A video is not complete without its audio components and in this blog post, we will be focusing on audio and how it affects the quality of your video.  Is there anything more frustrating than poor sound quality in a video? Whether it’s background noise,… Continue reading The Magic of Sound

Expert insights

Why graphic design? 

There’s more to graphic design than just aesthetics. It’s beyond creative concepts or colourful illustrations.  It’s all about skillfully combining different visual elements to give the user a meaningful experience.     Research in educational theory and cognitive psychology tells us that visual learning is one of the best methods for teaching students of all ages how to think and learn. So, how… Continue reading Why graphic design? 

Expert insights

What to do on the day of the shoot

This the third post in our four-part series on video shooting etiquette (if you missed the previous posts, you can catch them here). Now, it’s time to start shooting your course video.  This is where the magic begins! After checking if all equipment and gear are in order, we start shooting according to the list… Continue reading What to do on the day of the shoot

Expert insights

A Massive Open Online Course (MOOC) Enrichment Analysis: Data-Driven Insights

MOOCs exploded into the academic consciousness in summer 2011, when a free ‘Artificial Intelligence’ course was offered by Stanford University, California. The course attracted 1,60,000 learners from around the world – 23,000 of whom completed it. Of those learners, 410 outperformed the top student at Stanford. It was clear that brick-and-mortar campuses were unlikely to keep up with the demand for advanced education. However, distance learning has faced one major problem since the nineteenth… Continue reading A Massive Open Online Course (MOOC) Enrichment Analysis: Data-Driven Insights

Expert insights

Choosing the right location for your course video 

This is the second blog post in a four-part series on creating great course videos. If you missed the first post, you can catch up here. In the second part of our series, we will understand how to assess the ideal location for your shoot, and how to prepare for location scouting.    The team has to decide whether the course will be shot in-studio or at an indoor/outdoor location.… Continue reading Choosing the right location for your course video 

Expert insights

Planning and creating great course videos

“The success of a production depends on the attention paid to detail.” - David O. Selznick This blog post is the first of a four-part series that discuss what you should keep in mind when shooting course videos. In this first part, we will discuss what a shoot schedule is and how it can be beneficial to you, especially in… Continue reading Planning and creating great course videos

Expert insights

Different shooting styles for your MOOCs

While videos play a major role in capturing learners’ attention, they may not always engage them like a real-life conversation. Since most MOOCs depend heavily on videos, it’s crucial to create them in a way that meets the student’s needs.   The different types of MOOC videos are: Introductory   Lecture videos Tutorials/demonstrations Interviews Panel… Continue reading Different shooting styles for your MOOCs

Expert insights

On creating your MOOC Curriculum

Picture this… You’ve been offering a course that’s very popular amongst your learners; your classroom is a testimonial to how effectively you engage with them. You’ve now decided to offer the course online through a MOOC. What are your considerations going to be? How would you plan your instruction? Will the outline of your MOOC… Continue reading On creating your MOOC Curriculum

Expert insights

Platform – the building blocks of your MOOC

Access to the internet means access to anytime, anywhere learning. Today, anyone with an internet connection can choose from a platter of courses from the world's best universities with platforms like edX, Coursera, Udacity, and Khan Academy. How does this impact us as MOOC creators? Primarily, it means we shouldn’t limit the scope of our… Continue reading Platform – the building blocks of your MOOC