Expert insights

Why graphic design? 

There’s more to graphic design than just aesthetics. It’s beyond creative concepts or colourful illustrations.  It’s all about skillfully combining different visual elements to give the user a meaningful experience.   

 Research in educational theory and cognitive psychology tells us that visual learning is one of the best methods for teaching students of all ages how to think and learn. So, how exactly does effective graphic design contribute to a meaningful learner experience? Read on to find out:  

  • It helps students organize and analyze information 

Students can use diagrams and plots to display large amounts of information in ways that are easy to understand. Diagrams also help reveal relationships and patterns. 

  • It gives students “integrated knowledge”  

According to research, students remember information better when it is represented both visually and verbally. 

  • It encourages critical thinking  

Linked verbal and visual information helps students make connections, understand relationships and recall details. 

  • It makes a strong first impression  

To grab the learner’s attention and keep them hooked to the story, you need to implement effective graphic design.  

  • It conveys information better  

In an online course, words alone are not enough to carry the course effectively. In fact, large amounts of text can be overwhelming. If you make use of reports, charts, and illustrations, you will be able to convey your message a lot more effectively.    

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Graphic design is an important and effective pedagogical tool for organizing content and ideas. Students learn and internalize information better when the instructional strategy employs more than one learning modality.   

Visual learning tools help students keep up with the demand to constantly upgrade their skills, think critically, and interpret information. Since it’s been proven that we respond better to images, visual learning strategies help understand and retain information better. 

Graphic design strategies such as graphic organizers, diagrams, outlines and more are being used in classrooms across the country. These strategies help students of all ages meet the learning objectives and achieve academic success.  

Visual learning tools are employed at all levels, from school textbooks to online courses. These tools actively engage a variety of learners and can be employed while teaching any topic.  

[This post was written by Niranjan Krishna, Graphic Designer, IIMBx] 

 

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